Results & Case Studies
Things I’ve Done
The proof
is in the pudding.
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Search Engine Optimization
From local mom & pop shops to Fortune 200 enterprise sites. Domestic audiences to international customers. Lead gen funnels to e-commerce storefronts.
Throughout my career I’ve been successful in all facets of SEO. Whether it’s analyzing and setting digital strategy or organizing departments and implementing best practices. No matter your business, industry, or framework I can help you get to the top of the SERPs.
Content Marketing
All websites need content, but not all content is created equal.
My attentive and thorough approach to content marketing ensures maximum ROI and full utilization of each investment.
Reporting & Data Visualization
I talk numbers with people that don’t normally talk numbers. And for the people that do normally talk numbers, well, I talk numbers with them too. Data presented in a way that works for you:
Word docs, spread sheets, slide shows, dashboards. Ad-hoc, automated, interactive. Whatever you want.
Process Improvement
Having developed and led a team of eight for four years, I understand the importance of sound, scalable process.
SEARCH ENGINE OPTIMIZATION
Website Type: E-commerce
Size: Enterprise
Industry: Floral, Gifting
Mother’s Day is like the Super Bowl for florists, and 2018 was the year I won our team the game.
Through a series of on-page content changes, internal link optimizations, and strategic link building efforts, I was able to claim the Featured Snippet for [mother’s day flowers], among many other keyword and SERP wins.
Business Impact: $250,000+ in additional revenue for the peak holiday season.
CONTENT MARKETING
Website Type: E-commerce
Size: Enterprise
Industry: Athletic Apparel
The client was expressing frustration in their continued effort to blog but not seeing any ROI.
After extensive keyword research I put together an omni-channel, multi-funnel content strategy which grew organic traffic exponentially.
Business Impact: >400% growth in organic traffic and >800% keyword rankings in 12 months.
SEARCH ENGINE OPTIMIZATION
Website Type: E-commerce
Size: < 100 Products
Industry: Home Goods
The campaign began in January 2018 when I delivered a 105 page technical site audit.
From there I worked with the client to put together a feasible 12 month roadmap, emphasizing bottom funnel commercial conversions, as well as top of funnel awareness content.
Business Impact: > 100% growth in organic traffic in 12 months.
SEARCH ENGINE OPTIMIZATION
Website Type: Directory / Listing
Size: Enterprise
Industry: Cannabis
The client started working with me after losing ~65% of organic traffic to the Medic Update.
After a thorough technical assessment I worked with the CTO on making my recommended changes.
After an initial uptick was crushed once again by a core algorithm update, the client suggested changing strategy, however I was firm on staying the course.
Traffic has been steadily recovering since the September 2019 core update.
Business Impact: Steady & consistant algorithm recovery.
CONTENT MARKETING
Website Type: Lead Gen
Size: < 1,000 Pages
Industry: Financial
This was a really great client to work with. Not only did I have full access to make website changes, they had many services with our agency.
Working closely with my co-workers, this allowed me to implement my strategies as I saw them in their entirety, making the most of our cross-channel marketing efforts.
Business Impact: 1,000%+ increase in organic traffic and 300%+ increase in SQLs.
