Press Features
Things I’ve Said That People Wrote About
CIO.com
Google is continually updating and refining its search engine algorithms, says Brett Bastello, SEO manager, Inseev Interactive. “By investing too heavily in Google, all it takes is one mistake, penalty or algorithm update for [all of] your organic traffic to crash.”
Direct Online Marketing
International SEO Tips to Conquer the SERPs and Emerge Victorious
If you’re headed into international SEO make sure you’re properly using the hreflang= tag.
What this tag does is serves a version of your web page in their local language, based on the visitor’s IP address.
This tag can be placed in either the sitemap, within the on-page markup, or in the HTTP header, but it’s important to only choose one. By having this markup listed in multiple locations you leave yourself open to inconsistencies and/or input errors, which will confuse the crawlers.
Search Engine Watch
A disruptively innovative Grey Hat gambit comes from Inseev Interactive’s Brett Bastello: “One risky Grey Hat link-building technique is purchasing links, or more specifically, becoming an event or organizational sponsor for the sole purpose of building back links. Sponsorship opportunities were around long before SEO and link building, and therefore occur naturally. Given this, sponsorships cannot be targeted by the search engines in the same sense that say, directory submissions, can be.”
Report Garden
My biggest tip is to remain patient and remember that it’s quality over quantity. Not all traffic is created equal.
Read the full interview: https://reportgarden.com/key-seo-skills/
EContentHe’s not alone in pointing to BuzzSumo as a useful tool. Brett Bastello, an SEO specialist with Inseev Interactive, also uses this tool. “It quickly and easily lets me see what content is trending around a certain niche, which greatly aids in my content marketing and content creation efforts,” he says.
American Express
Brett Bastello at Dannecker & Associates, a real estate agency located in San Diego, says they have been using scent marketing for about three years. Thirty minutes prior to an open house or a meeting with a potential buyer, their agent will burn an ocean scented candle to evoke the full experience of living by the beach. For families and couples relocating to California, it’s been overwhelming positive.
Cyfe by Traject
Which KPIs do you track every day and why?
“Since business owners generally tend only care about one KPI – their bottom line – one metric that we like to put emphasis on is Conversions. These goals are initially hashed out between our team and the client prior to campaign initiation to ensure both stakeholders are in alignment as to what
the ultimate goal(s) should be.”
How do you ensure your Analytics data is actionable?
“After Conversions, another KPI we like to track are keyword ranking positions, both the number of keywords ranking and at what position. This is important because based on historical conversion rate data from the client we are able to loosely gauge how much profit or loss is obtainable
with a shift in ranking positions.”
Rack Space
“By examining competitor websites, you can identify products that should be carried, as well as category pages and blog posts that should be created,” says Brett Bastello, SEO manager with Inseev Interactive, a full-service digital marketing company in San Diego. “This will not only bring new traffic to your website, but also steal traffic from your competitors.”
Mediabistro
“The primary purpose of an SEO specialist is the same as any marketer: Create more sales for the company,” says Brett Bastello, SEO manager at Inseev Interactive, a digital marketing agency in San Diego.
By employing smart on-page tactics—keywords tag, internal linking, clean URLs, etc.—“an SEO specialist is able to increase the website’s visibility within the search engines, which ultimately results in increased traffic and more sales.”
Jamie Turner
Because Google is continually updating its search engine algorithms in unpredictable ways and timeframes, you want to decrease the amount of stake you have in their algorithm. “By investing too heavily in Google, all it takes is one mistake, penalty or algorithm update for [all of] your organic traffic to crash,” says Brett Bastello, SEO manager, Inseev Interactive.