Brett Bastello

Performance Marketing Manager

• Automated the internal reporting process via dashboards which were distributed among the C-Suite & Executive Team

• Created SEO forecasts and monetization strategies which aided in the $2MM acquisition of a 5.5 million page domain

• Conceptualized, built, and managed PPC campaigns which consistently met target SQLs while meeting CPL metrics and target budgets as defined by management

• Leveraged the sales database to build customized retargeting campaigns to increase brand awareness and drive first time customers

• Worked with UI/UX specialist to conceptualize and implement A/B tests via Google Optimize

Earned Media Lead

• Drove SEO strategy across 8 – 10 accounts totaling $1.5MM+ in annual revenue while working proactively with Account Managers and other stakeholders to identify strategy pivots needed to best achieve client goals

• Organized data-driven strategic insights into digestible and actionable recommendations for clients, including but not limited to monthly reports, competitor analysis reports, content gap analyses, etc.

• Formulated and evolved client stories on progress, obstacles, and wins for monthly reporting and QBRs

• Led client calls and act as primary POC for ad-hoc SEO requests and inquiries

• Acted as final QA on all content & SEO deliverables to ensure alignment with client SEO goals

• Collaborated with the Sales team on RFPs and pitch decks for enterprise level clients to successfully communicate high level, data-driven SEO strategies & lay the foundation to successful partnerships

SEO Lead

• Lead SEO strategist for 10+ accounts; effectively managed $1MM+ in annual SEO spend, creating monthly service mixes strategically tailored to drive channel revenue

• Analyzed data from multiple sources to generate weekly/monthly reports catering to clients’ initiatives

• Project Manager for 20+ simultaneous projects, collaborating with departments of all customer touchpoints and driving success for a multitude of brand initiatives, seasonal marketing efforts, new product launches, and digital reputation management

• Expertise in conducting technical website checks; monitoring log files & indexation reports, performing crawl analyses, and maintaining XML/HTML sitemaps

• Implemented on-page SEO best practices for e-commerce and lead gen websites, including but not limited to keyword research for optimizing meta data & strategic HTML heading structure, writing Schema Markup, analyzing and implementing optimizations for Answer Box/Featured Snippet acquisition, writing Alt tags for SEO & ADA compliancy, creating internal link maps & 301 maps, and making page design recommendations/wireframes from an SEO perspective

• Forecasted seasonal/annual channel performance and the SEO revenue implications of interdepartmental business decisions

• Led weekly/monthly review calls with clients and business partners

Off-Page SEO Manager

• Responsible for the hiring, managing, and delegation of work amongst a team of 10+ in-house employees and a global team of freelance writers and journalists

• Simultaneously conceptualize, implement, and analyze various link building campaigns across multiple clients spanning a diverse set of niche industries while consistently meeting and/or exceeding all monthly quotas

• Utilize Boolean operators and tools such as ScrapeBox to create and maintain a database exceeding 20,000 entries to aid in my creation and execution of various link building and public relations campaigns

• Conceptualize processes and create internal and external process flow documentation

Senior Accounts Payable Representative

• Point of contact to 700+ stores for all purchasing card requests and inquiries, responsible for monitoring thousands of monthly transactions & over 1 million dollars in available credit

• Reduced the total number of transactions declined from Sept ’12 vs Sept ’13 by 60.4%, and conversely increased the number of transactions per decline YOY by 152.3% through proactive reporting and implementing custom training materials for remotely located Store Managers

• Conceived 4 front end submission forms through Caspio web solutions, created multiple reference documents distributed company wide, and analyzed the purchasing card spending habits of the 700+ stores, all to proactively streamline the ordering process while still maintaining control & oversight in the central office

• Assisted the Freight & Logistics Representative in manipulating Excel reports to lower shipping costs by locating areas of superfluous spending among our stores

• Reconciled in excess of 100 Accounts Receivable simultaneously

Marketing & Production Assistant

• Created, organized, interpreted and maintained multiple customer information databases in excess of 75,000 entries to effectively maximize marketing efforts via targeted promotions

• Managed the social media presence of a 6 business company and single-handedly increased the Facebook “Likes” of the most popular page by over 300%, raising it from under 500 to more than 1,700 over a six month period

• Managed an 8 person promotions team, from staffing to analyzing data collection and directing this information towards a more effective marketing campaign

• Assistant Manager of VIP Table Service at Diesel Club Lounge, Pittsburgh’s most premier nightclub

BBA, Marketing and Economics

Relevant Courses Completed: Consumer Behavior, Managing Complex Environments, Brand Management, Marketing Research, Advertising & Sales Promotion, Business Economics